Once Upon The Juicy Couture Company History
The Tale of the Juicy Couture company history starts in 1994 when co-designers Gela Nash-Taylor, and Pamela Skaist-Levy started a clothing line called Travis Jeans. The fashion line achieved success concentrating on paternity jeans that were comfy and stylish.
In 1996 the girls changed the direction of the fashion line. They dropped the jeans in an effort to create a more femininely flattering design, and started the Juicy Couture line. They had wanted to create a line that was both sexy & stylish, but comfortable as well.
The 2 initially began the fashion brand at their house in Pacoima, California. Working to place the line in the public eyesight Juicy girls made the decision to offer their original designs to the stars of Hollywood, such as Madonna, Cameron Diaz and J Lo. It didn’t take long for someone to recognized their talent; Madonna was seen wearing one of their low riding draw string pants, and form fitting zip hoodies with the word “Madge” stitched into it. The scene began practically immediate success for their business. Before long, Hollywood was bursting with star studded Juicy Couture. Madonna’s ensemble was called the “Tracksuit”, and it ultimately turn out to be the line’s most famed design. The phrase “Madge” barely ever shows up on Juicy Couture attire any longer. The outfits have the signature slogan “Juicy” on the rear end of every pair of bottoms.
Through the wish to spread the Juicy Couture brand to the east coast, the Juicy girls arranged an east coast debut event in order to launch a new line. The party was a success, and shortly afterward Juicy Couture set up an up-and-coming boutique in NY.
In 1999, Juicy Couture introduced a line of jeans called Juicy Jeans. In 2001, they reintroduced the tracksuit to the fashion world. The suits are designed to accentuate a woman’s curves and made of soft feminine fabrics such as velour, terry cloth, fleece, or cashmere.
In 2002, Juicy Couture expanded their clothing line to Men, Children, & even dogs. Doggy products included, carriers, dog beds, toys, leashes, clothing and collars.
Gela and Pamela sold Travis Jeans to Liz Claiborne in 2003 for the hefty fee of $53 million dollars in addition to a percentage of the future profits. To this day Gela and Pamela remain presidents of the company and continue to have control over the design concepts.
With aid from Liz Claiborne, In 2004 The Company became a world known brand. Juicy Couture expanded their woman’s products introducing lines of handbags, jewelry, swim wear, shoes, perfume and cologne. Today the company continues to offer the most fashionable and comfortable clothing in the industry.
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